The place’s the Profit? – Bredemarket

Impressed by Gene Volfe. Folks of a sure age will get the reference.

However even for those who don’t know the distinction between Clara Peller and Clara Barton, bear in mind this: 

Prospects don’t care about options that excite you. They care about advantages that excite them. 

Should you solely checklist options, you would possibly as effectively be speaking to your self…since you are.