The Division of Struggle Model…Guides – Bredemarket

I’ve by no means written a proper model information for Bredemarket, however I in all probability ought to. Not that exterior businesses are citing the Bredemarket model or the correct use of a wildebeest, however I in all probability ought to present useful consistency hints. (No “Brede Market,” folks.)

However bigger organizations clearly have model guides and implement them.

Together with the USA Division of Struggle.

Be aware that I mentioned Division of Struggle, not the Division of Protection. There may be an official “DOW Model Information” posted on the Division of Struggle web site. And as we’ll see in a minute, it’s essential to notice that that is on the Division’s web site.

The DOW Model Information and Mission Assertion

A authorities company must model similar to personal businesses. Listed below are the opening overview of the DOW Model Information:

The Division of Struggle Model Information was developed to make sure a shared visible expertise that reinforces DOW’s identification and core priorities.

The inspiration of the division’s model is the DOW Mission Assertion:

The Division of Struggle supplies the navy forces wanted to discourage conflict and guarantee our nation’s safety.

With out moving into the politics and showmanship of the entire thing, let’s be aware that the Division has a important want to speak its mission. And that’s what it has performed right here.

Use of Identify

I’m not going to cowl the whole DOW Model Information, which is like another model information with logos and colours and stuff. The image illustrating this submit is the “darkish stacked” brand.

However contemplating the background of the Deparrtment renaming, I do need to focus on the identify itself, from the “Use of Identify” part of the DOW Model Information.

In Govt Order 14347, issued Sept. 5, 2025, President Donald J. Trump directed the U.S. Division of Protection “be often called the Division of Struggle,” a secondary title for this cabinet-level division. The order permits using this secondary title for official correspondence, public communications and ceremonial contexts inside the government department.

What number of of you caught a selected phrase that was repeated in that paragraph? The phrase that caught my eye is “secondary.” So for all this ballyhoo, apparently we are able to nonetheless use the D-word “Protection.” In truth, should you have a look at the tags to this submit, I proceed to make use of the tag “division of protection.” I could have to vary it later. The folks within the Division have weapons and could be very persuasive. Extra persuasive than the cartographers who don’t need us to make use of the M-word “Mexico” when referring to a physique of water south of Texas and west of Florida.

The “Use of Identify” part continues.

Use “Struggle Division” normally on first reference, reserving “Division of Struggle” for quoted matter, or conditions that require that stage of ritual.

However that isn’t the half that me. If you speak about authorities businesses, nobody cares concerning the identify. They care about…the ACRONYM.

The proper acronym for “Struggle Division” as used on the Struggle.gov flagship web site, which makes use of the AP Fashion as commonplace, is “DOW” with an uppercase “O” within the middle; use on second reference after “Struggle Division” or when the standalone acronym suffices relying upon use. Do NOT use “DoW.”

Which fits to indicate you that even navy officers cower earlier than type information enforcers.

Besides…

Use of Identify, Half Two

The “Use of Identify” part continues with yet one more paragraph.

The proper acronym for “Struggle Division” in official written division communications, together with however not restricted to information releases, speeches, transcripts and so on., together with these revealed on Struggle.gov, is “DoW” with a lowercase “o”, Do NOT use “DOW” in all these merchandise.

Proficient editors can parse this, however the remainder of us must suppose by this a bit.

• A method information on Struggle.gov is known as a “DOW” type information.
• However a information launch that’s revealed on Struggle.gov refers to “DoW.”

However what if the Related Press (which presumably follows the AP Fashion) refers to a information launch that’s posted on Struggle.gov? Does the author use “DOW” or “DoW”?