So Sophos Rebranded – Bredemarket

CMO Justine Lewis defined the thought behind the rebranding.

The brand new factor:

“The brand new Sophos brand nods to our historical past, however it’s reimagined with a defend that represents our protection towards cyberattacks. Inside that defend lives the twin energy of Sophos: AI-native know-how and world-class human experience. Collectively, they create unmatched protection that adapts as quick as threats evolve.”

Oh, and the session:

“Our companions are core to our success, and their suggestions on the rebrand has been energizing…”

My wager is that Sophos won’t must withdraw this brand, like one other brand change that was just lately reversed.