Nurturing – Bredemarket

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I spent many of the afternoon drafting the content material for an electronic mail nurture marketing campaign, and I’m fascinated by means of the phrase “nurture” by product entrepreneurs and content material entrepreneurs.

Right here is how HubSpot defines lead nurturing.

“Lead nurturing is the method of constructing relationships together with your prospects with the purpose of incomes their enterprise after they’re prepared. Lead nurturing is vital to inbound advertising as a result of it’s your alternative to offer worth to your leads and prospects and assist them develop with your enterprise.”

I’ve mentioned it earlier than: You’re not a sausage grinder making sausages. You’re a flower attracting bees.