Mary the Advertising and marketing Chief – Bredemarket

Again in 2022 I labored on varied prospect personas, described in Phrase paperwork. Though I really feel that personas are overrated, they do serve a objective.

In these days, to make use of the persona you would need to learn the Phrase doc and consider your content material towards what you simply learn.

It’s totally different as we speak with generative AI.

I spent Tuesday night writing a persona specification for “Mary the Advertising and marketing Chief,” the persona for Bredemarket’s chief prospect. That is one thing I might enter into Google Gemini as a immediate. “Mary” would then ask me questions, and I might ask her questions in flip.

As of December 23 (yeah, this can be a scheduled submit), the persona specification has 30 bullets organized into 4 sections: position, context, tone and constraints.

And no, I’m not going to share it with you.

One purpose is that I don’t wish to share my insights with my product advertising knowledgeable rivals. That is just about a Bredemarket commerce secret.

The opposite purpose is that a few of my bullets are brutally trustworthy about Mary, and though she’s faux, she nonetheless would possibly take offense in regards to the issues I say about her. One instance:

“When working with product advertising and different consultants, Mary typically takes every week to supply suggestions on content material drafts as a result of increased precedence duties and emergencies should be dealt with first.”

Such feedback are all via the specification, so that you’re not gonna see it.

However possibly you’ll see the advantages of this specification and use the persona, tweak it, and use it once more.

For instance, I’ve already discovered that my 30 years of id expertise can resonate with MY prospects, as can my assertion “I ask, then I act.”

Now I simply must recast Bredebot as a persona specification. That can assist me immensely.