Go Out Of Your Means To Eat Your Personal Wildebeest Meals

You’ve heard me use the phrase “eat your individual wildebeest meals.” (Like consuming your individual pet food, however I differentiate myself from the remainder of the world.) When are you able to eat your individual wildebeest meals? Let’s take a product advertising and marketing instance.

Be cheap?

I lately encountered an organization that does NOT use the product it sells for its personal in-house functions.

The corporate has an excellent purpose for this. The product is supposed for a selected market class, and the corporate itself doesn’t fall into that class.

With out revealing something confidential, it’s akin to a bus company govt utilizing a limo to get to a board of administrators assembly. Sure, the manager might take the 61 to the 83 to the 66, however that takes time.

It might be a stretch for the agency to make use of its product internally. So it makes use of a semi-competing product for inner use.

Sounds cheap, proper?

I don’t care about cheap.

FOMO

The corporate is sharing a subliminal message, or maybe a brilliant liminal one: yeah, our product is nice, however this semi-competitor is sweet sufficient for us so we don’t hassle to attempt to use our personal.

By not jerry-rigging its product for its inner wants, the corporate’s lacking a possibility.

Exterior prospects and prospects will see that the corporate makes use of its product. As of now, it’s VERY apparent that the corporate makes use of a distinct product.
Inside individuals should use the corporate’s product day by day, and can know its strengths and weaknesses very properly.

So attempt to use your individual product, even once you shouldn’t. You, your prospects, and your prospects will study a, um, bunch.