The Actuality of Content material Calendars and Content material Administration – Bredemarket

(Imagen 3)

I’ve labored with a number of corporations’ content material calendars through the years.

• Two of Bredemarket’s shoppers are utilizing Jira to handle their content material calendars.
• One other of Bredemarket’s shoppers doesn’t (so far as I do know) have an official content material calendar, however is monitoring some content material in a go-to-market Excel workbook.
• If I bear in mind appropriately, MorphoTrak additionally used Excel for content material administration. MorphoTrak’s dad or mum Morpho used a social media administration platform, however I can’t bear in mind which one.
• On the time I used to be at Incode, the corporate used Asana to host its content material calendar. (I don’t know how Incode has managed its content material since Could 2023.)

Bredemarket creates its personal content material (that is an instance), and I additionally use Asana as my official content material administration platform.

Sharp-eyed individuals noticed how I worded that final sentence.

What did I simply say?

For those who learn it once more, you’ll see that I solely mentioned my OFFICIAL content material administration platform.

Some content material, together with this weblog put up/LinkedIn put up/wherever else the textual content finally ends up, by no means will get logged in Asana. I simply began writing it in iOS Notes and I’ll add numerous checkboxes up prime as I share it on the weblog and social channels.

Another content material, additionally not logged in Bredemarket’s Asana, is repeatable content material that I retailer in Notes and repost periodically.

And typically—a whole lot of the time, really—I simply go to a platform and WRITE stuff.

As a sole proprietor, I take pleasure in absolute management over Bredemarket’s messaging, and due to this fact the weblog and social media approval course of may be very…streamlined. That isn’t the case elsewhere, the place even a easy tweet requires approval. This makes it laborious to live-tweet an occasion when the approver is unavailable…however there are workarounds. Maybe I’ll reveal them someday.

What about course of?

But when your company atmosphere requires you to impose a strict content material administration construction, the place all content material is logged within the content material calendar and all content material requires approval, be sure that your content material logging and approval course of protects your organization however DOESN’T silence it.

As a result of in case your content material approvals are too onerous, you’ll find yourself with no content material in any respect.

Or you’ll find yourself with…maybe I’ll reveal that someday.