Enter the Wildebeest Truckers – Bredemarket

You possibly can guess that I paid consideration to AKings’ newest submit after I noticed the way it started:

“Indiana. The Crossroads of America. A spot the place colossal semi-trucks roar in from the north, south, east, west, and each conceivable course in between, like an excellent migration of diesel-belching wildebeests on their option to ship very important provides.”

Bredemarket’s self-promotional content material is replete with wildebeests, iguanas, and wombats. A lot of this was from an urge to distinguish from those that eat their very own pet food. So Bredemarket ate its personal iguana meals, then its personal wildebeest meals.

However “wildebeest trucker” is a brand new one on me.

How do you differentiate your advertising content material from that of your rivals?

Or do you eat their pet food?

However goin’ again to Indiana, AKings’ submit is a literal tour of the state over a 12 months, together with an encounter with indignant union members in Kokomo (not that Kokomo). Really helpful studying.

(Wildebeest truck driver Imagen 3)